Charles A. Hollenbeck

Charles A. Hollenbeck

Ph.D., Ed.D.

Instructional DesignerCurriculum, eLearning and assessment for technical subjects and specialist audiences.

Résumé (PDF)

Instructional design · Curriculum · Assessment

I design instruction for technical subjects, built with the experts who know them.

Fifteen years designing courses, learning content and assessment for higher education and health professions programs, now focused on technical and research-driven organizations. I bring the structure that lets subject matter experts teach well: needs analysis, measurable outcomes, assessment that holds up, and a production process that gets expert content finished.

See selected workDownload résumé (PDF)

  • Since 2019ENGL 250, a course I wrote, in continuous use for six years
  • 240+learning assets produced across six disciplines by a 16‑person team I led
  • 8campuses served by a writing feedback service I designed and launched
  • 15 yearsteaching and designing across more than ten institutions

Ph.D. Interdisciplinary Studies · Ed.D. Higher Education Leadership · Post-master’s certificate in Curriculum and Instructional Strategy · Lean Six Sigma Master Black Belt · PRINCE2 Practitioner · Textbook author, Kendall Hunt 2026

Selected work

Course design · case study

Designing ENGL 250: Technical Writing

An eight-week course for health professions students in which every assignment builds a piece of the final project. In continuous use since 2019.

Role: SME and course writer, all instructional content · Articulate Storyline

Read the case study →

Branching scenario · workforce safety

The Second Day

A crew lead, a new worker showing heat illness, and a supervisor who wants the job finished. Five decisions, six endings, with the storyboard and scenario map.

Role: design, writing, build · HTML and JavaScript

Play the scenario →

eLearning module · public health

Heat Stroke Field Recognition

A 15-minute module built to undo one dangerous first aid rule, with the reasoning behind every distractor and a printable job aid.

Role: design, writing, build · HTML and JavaScript

Open the module →

Video · AI-assisted production

AI-assisted microlectures

Written guides rebuilt as short video lessons: rescripted for speech, visuals held to what the lesson needs, and adapted to the student’s program.

Role: scripting, design, editorial review · HeyGen, ElevenLabs

Watch the lessons →

SME collaboration · method

Before the First Draft

How I directed content production across six disciplines I could not teach myself: three demand signals, a one-page brief, and three review rounds.

Role: production lead, 16-person team · 2018–2024

Read the method →

Service design · evaluation

Paper Drop-Off Service

A writing feedback service built from nothing across eight campuses: 377 submissions from 192 students, and an honest reading of what the record can show.

Role: founder and director, 8–12 reviewers · 2023–2024

Read the case study →

Also designed end to end: ENG 2010 Writing About Argumentation (Southern Utah University, 2021, still in the catalog); FTW 201 and FTW 202, a scaffolded Grades 9 to 12 writing sequence (Critical Skills Academy, 2025); and a differentiated English-as-an-Additional-Language guide series co-developed with West Coast University’s EAL Committee for a substantially bilingual student population across eight campuses.

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Methods and tools

Design

  • Needs analysis and SME scoping
  • Backward design and outcome writing
  • Storyboarding and branching scenario design
  • Job aids and performance support

Assessment and evaluation

  • Rubric design and rater calibration
  • Item writing with distractor rationale
  • Evaluation planning (Kirkpatrick levels)
  • Course quality review against standards

Build and delivery

  • Articulate Storyline and Rise 360
  • HTML, CSS and JavaScript
  • Canvas, Blackboard Ultra, D2L Brightspace, Moodle
  • AI video: HeyGen, ElevenLabs
  • LibGuides, LibWizard, Canva, Microsoft Forms

Accessibility, data and delivery

  • WCAG 2.2 AA and POUR; QIAT and RIOT for assistive technology
  • Excel, Power BI, SPSS
  • Lean Six Sigma, PRINCE2, Scrum and Kanban

Accessibility grounding comes from graduate coursework in Technology within Inclusion Education, with hands-on work in screen magnification, alternative input devices and text-to-speech. The interactive samples on this site are keyboard operable and checked with axe-core.

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Course review and assessment

Evaluating instruction is a separate discipline from designing it. Three of these roles put me on the evaluating side, working against instruments I did not write.

Course Review Team, Written and Oral Communications

Metropolitan Community College, Kansas City · 2021–2022

Reviewed course materials, assignments and instructional design across the Written and Oral Communications discipline for alignment with academic standards and stated learning outcomes, and produced review findings for curriculum stakeholders.

This is course quality analysis rather than course design. The work is reading a course somebody else built against a standard, deciding what does not line up, and writing that up for people who have to act on it.

Doctoral admissions evaluation

Saybrook University, College of Integrative Medicine and Health Sciences · 2021–2022

Evaluated doctoral admissions essays against structured rubrics in a high-stakes selection process, where the instrument has to hold up because the decision is consequential and the applicant may ask why.

Constructed response scoring

Educational Testing Service · 2013–2014

Scored standardized written responses using calibrated rubrics under large-scale inter-rater reliability protocols.

Holding to an instrument you did not write, at volume, while being measured against other raters applying the same standard, is where I learned which rubric language survives contact with a real scoring pool and which falls apart. That experience is behind the rubric critique in the ENGL 250 case study.

Faculty development: Tips for Teaching ENG 1200

South University · 2023

Designed and presented a faculty development session for instructors teaching the course, drawing on emotional intelligence, workforce readiness and cognitive psychology to address instructional effectiveness.

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Program evaluation and operations

Process improvement and system design projects across higher education, senior care, assessment and supplier management, documented in full at Master Black Belt scope. The pattern across them is the one that shapes my evaluation work: establish what the measurement can and cannot see before drawing conclusions from it.

Multi-subject instructional content system

West Coast University · Design for Six Sigma (DMADV) · 240+ published assets, 16-person team

An academic resource center had no instructional content at all: no repository, no production process, and no route by which student demand could reach anyone able to answer it. Subject expertise, information management capability, and a publishing platform all existed, connected by nothing.

Over eighteen months I led a cross-functional team of librarians, subject faculty, information management staff, and academic leadership to produce 83 written guides, 21 explainer videos, and at least 136 faculty-produced subject lectures across six disciplines. Topic selection ran off a monitored stream of student search inquiries. Production was distributed to six subject experts who together delivered 1.31 times my own output while carrying full teaching loads.

I could not have specified what a microbiology or pathophysiology video should contain. I could specify when it was due, what it should look like, and how its topic would be chosen. Separating the what from the when and how is what let one coordinator direct production across six disciplines he was not qualified to teach. The collection remains live and institutionally maintained more than two years after my departure.

Read the full portfolio (PDF)See the guides

Resident activity programming capacity

State-regulated assisted living residence · DMAIC · 706 sessions across 7 months

A residence serving seventy assisted-living residents ran a limited activity program carried largely by one coordinator. I spent a week observing before changing anything, surveyed residents, talked with them about what they wanted, and rebuilt the schedule.

Programming rose 56 percent, from 2.26 to 3.51 sessions per day, and held for six months. The increase was additive, not a reallocation. Where the capacity came from is the interesting part: not longer days and not more staff. Early mornings rose sevenfold, mid-afternoons more than tripled, weekends more than doubled. The building had the hours all along and nobody had scheduled into them.

What I could not establish was whether the program reached more residents or gave the same residents more to do, because the attendance record attributes counts to a calendar cell, not to a session. I reported that as the project's primary constraint.

Contracted tutoring supplier quality

Vendor management · DMAIC · 1,292 sessions, 514 students, 652 tutors

An institution had contracted a third-party tutoring provider and had no way to assess whether it was delivering. I built the analysis from the vendor's own session records.

One live session in five ended within five minutes, at a rate stable across nine months and therefore systemic rather than incidental. Failure concentrated in the institution's own core subjects, not in general education, meaning the supplier performed adequately at what any institution teaches and poorly at what this one existed to teach. Three hypotheses died along the way, including a modality confound that had been inflating apparent performance; once stratification removed it, the defect rate rose rather than fell.

Constructed-response scoring reliability

Standardized assessment · DMAIC · Method demonstration on constructed data

Human raters applying an ordinal rubric produce variation. Where two raters disagree by two points or more, adjudication follows, score release slows, and a student's classification depends partly on who received their response. A generative model with documented parameters and seeds produces 1,000 double-scored responses and a repeated-anchor study across ten raters, two trials, and two phases.

A factorial experiment produced a result I did not expect: an expanded exemplar library achieves almost nothing on its own, and only works when combined with a mechanism that makes raters revisit it. One target was missed by two tenths of a point. The document records the decision taken in response, declines to lower the threshold to meet it, and carries it forward as an open item.

This project uses simulated data throughout. It is grounded in my work as a constructed-response scoring professional and demonstrates method; it does not report work performed for any employer.

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Learning content and video

Short answers to the questions students actually ask, in writing and on video. The first two collections were built at West Coast University and are still in use.

Written guides

83 guides across six disciplines

Topic selection ran from a monitored stream of student search inquiries, not from what instructors assumed students needed. The collection is still live and institutionally maintained.

Open the guides

Video library

21 numbered explainer videos

Each video answers one question in the time a student is willing to give it. The full library is hosted by the university and requires an institutional login. Three samples are below.

The library at West Coast University

How can I apply my academic writing skills to the workplace?

What is critical analysis, and what are the pitfalls of relying on AI?

What is the difference between qualitative and quantitative research?

AI-assisted microlectures

Course video series, 2026

Short video lessons rebuilt from the written guides, made for my own composition courses and shown here as samples of a process that runs at scale. Each script is rewritten for spoken delivery rather than read off the original guide, the visuals are held to what a viewer needs at that point in the lesson, and a topic is adapted to the program the students are in when that changes what the lesson has to do. The written collection behind them runs to 83 guides, and the same process converts any of them.

When should a multilingual writer keep a word in another language?

A lesson for multilingual students on when another language belongs in an academic paper. It separates code-switching from borrowing, works through the Spanish word sobremesa as a case where translation costs the reader something, and sets the test that decides the question: what the original language adds, and whether the reader has been given enough context to follow it. The premise is that multilingualism is a rhetorical resource rather than a problem to be corrected out of the draft.

How does academic writing carry into a healthcare workplace?

The nursing and healthcare version of the workplace-writing question answered more generally in the library above. It follows four habits, clarity, organization, precision, and audience awareness, out of the classroom and into the documentation, handoffs, and patient instructions a clinician writes daily, and turns on a pair of requests to a colleague, one vague and one specific, that shows what precision buys the reader.

What is technical writing, and who is it for?

Defines technical writing by what it has to do for a reader rather than by how it sounds, names the four document families a graduate is most likely to write, and turns on the difference between writing for an expert, a new user, and a decision-maker who each need the same information for different reasons.

The presenters and voices in these videos are AI-generated, and differ from one video to the next. Scripting, instructional design, and editorial review are my own.

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Publications

Objective: AnalysisPerception, Proofs, and Precision

Kendall Hunt, 2026 · 112 pages

This is not a composition textbook. It follows information through three stages, reception, processing, and transmission, and names what goes wrong at each one: biases as information comes in, complexes while it is held, fallacies when it goes back out. It then runs that same sequence through a second axis, the conscious level, the subconscious level, and memory itself, where information is written, stored, and recalled.

Students who can locate a problem on that grid gain something most of them never get from a rhetoric text, which is the ability to watch their own reasoning while it is happening. The practical payoff is the thesis statement. It is the single hardest thing to teach in composition, and it gets easier the moment a student understands a thesis as a claim that has survived its own processing and not merely a sentence to be produced on demand.

Publisher page

In progress

The Argument Engine

Argumentation theory · Monograph in submission

A framework for evaluating arguments in the ordinary case, where the evidence will not resolve into proof and a decision still has to be made.

The Borrowed Sciences

History and sociology of expertise · Monograph in submission

What happens when United States security institutions adopt social science methods, and why some of those borrowings survive while others quietly fall out of use.

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Experience

Visiting Professor II, English

Chamberlain University

2026–Present

Adjunct Instructor, Composition

Eastern International College

2026–Present

Adjunct Instructor of English

Southern Utah University, online

2019–2026

Adjunct Full Professor of English

Tompkins Cortland Community College

2012–2025

Paper Drop-Off Manager

West Coast University

2023–2024

Writing Center Coordinator and Associate Professor of English

West Coast University, online

2018–2024

Education

  • EdD, Higher Education Leadership Rockhurst University, 2026
  • Post-Master’s Certificate, Curriculum and Instructional Strategy University of New England, 2024. Coursework in Instructional Leadership; Technology within Inclusion Education; Teaching and Learning in Inclusive Settings; Study Skills and Content Literacy Instruction; and Connecting Reading with Writing for Success
  • PhD, Interdisciplinary Studies Union Institute & University, 2016. Humanities and Culture, with a graduate certificate in Women's and Gender Studies
  • MA, Government Johns Hopkins University
  • MA, English SUNY Cortland, 2011
  • BA, English SUNY Cortland, 2010

Certifications

Also holds Scaled Professional Scrum, Professional Agile Leadership for Evidence-Based Management, and Professional Scrum Facilitation Skills from Scrum.org.

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About

I have worked in higher education since 2005, first as a supplemental instructor and then, from 2012, in full-time professional roles. Across more than ten institutions I have taught composition, rhetoric, humanities, and research writing online, hybrid, and in person, and I have built the curriculum and the systems that make that teaching hold up at scale. I designed ENGL 250: Technical Writing in 2019 and have contributed curriculum at institutions ranging from Critical Skills Academy to Chamberlain University.

The reason a composition instructor also holds a Master Black Belt is that the two jobs are the same job. Teaching writing is the work of finding where a person's thinking is snagging and clearing it. Process improvement is the work of finding where an organization's work is snagging and clearing it. In both cases the hard part is not the fix. It is being honest about what you can actually see.

That turned out to be the through-line across the operations projects above. Four organizations, four sectors, and in every one the organization was recording something faithfully and still could not answer the question that mattered. A writing service that never captured its own turnaround. A supplier report that counted volume and was silent on quality. A content library with no usage data at all. None of these were failures of diligence. What was missing was an instrument capable of seeing whether the work achieved what it was for. I did not set out to find that pattern. It is now how I approach any process: establish what the measurement can and cannot see before drawing conclusions from it, and treat a measurement gap as a finding rather than an inconvenience.

What I am looking for now is instructional design, training, and academic staff work in research-driven environments: federal agencies, national laboratories, and the universities and institutes that operate alongside them. The common thread is technical material and specialist audiences, where the subject matter sits beyond any one designer's expertise and the job is to build the structure that lets the people who do have it teach well. That is the problem I spent eighteen months solving across six disciplines, and it is the work I want more of. I expect to keep teaching composition while I do it.

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